You never change things by fighting the existing reality.
Exemplary business, Alabama Chanin does just this with a fashion/lifestyle brand that aligns traditional craft with modern design, DIY ethos, and sustainability.
Began as a small project in 2000, Natalie Chanin married her costume/stylist career with her hometown roots after NAFTA brought "The T-shirt Capital of the World" to it's knees. Chanin employed former garment workers to create limited edition re-imagined hand-sewn t-shirts. 4 books later, sewing and business workshops, an expansion to a machine-made line, a custom dye house, and an in-house cafe, Ms. Chanin is building a beautiful new model for apparel and home goods. Below is a video from Creativebug.
NOTE Portland, Chicago, and San Francisco: One day sewing events coming to your town! See schedule here.
This here is a celebration at the intersection of